INDUSTRIAL DESIGNER
COLLABORATION WITH ALU - ALU BOX AND STRAIGHTNER
ALU is an international company with over 25 years of experience catering to the retail world. Under the vision of Abramo Manfrotto, ALU has grown to become an expert and innovative solutions provider that, since its founding, has partnered with many leading international retailers and premium brands.
I took two main problems (for my opinion) and tried to solve it.
How can i help to a non professional person use Alu's products as they wanted to. The second problem is how can Alu present smal luxury goods.
RESEARCH & FIRST IDEAS- ALU BOX
FINAL CONCEPT - ALU STRAIGHTNER
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HOW IT ALL STARTED?
I was going around luxury shops.
watches, glasses, cigars, shoes etc.
I understood that I need to create a modular system that can be a little bit different for the different products. Thats how I invented Alu box.
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RESEARCH & FIRST IDEAS- ALU STRAIGHTNER
I wanted that Alu will be perfectly used and placed, the problem was, not all Alu's products are place by pros.
I have designed a tool that can make the placing much easier.
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FINAL CONCEPT - ALU BOX
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